Pepsy-Light

I’ve found an other kind of advertisement made by the principal competitor of Coca-Cola : Pepsi. The interest is to make a comparison between the two kind of ads and finally analyse their strategy.

First, as we can see, the global presentation is not the same, in that case the magazine advertisement is made with a large white background. It’s a way to differentiate their ad from their competitor’s as they use black and coloured background. The interest is to draw the attention of the readers.

Furthermore, in order to keep a good image of their product in the consumer’s mind, the person showed is a thin woman, that prove the consumption of Pepsi sodas doesn’t make you being an overweigh person. On the contrary, that seems to make her being happy and having fun while she is drinking a Pepsy.

That ad is placed on two pages and the person is just in the middle of the magazine (on the folding). Like that, the woman seems to be thiner than usually and that shows and amplifies the will of the company to persuade the consumers to drink it.