Nowadays, the trend in food marketing is weight loss so there are more and more products without calories or sugar. For example, the world wide known brand Coca-Cola has recently launched its product Coca-Cola Zéro (have a look on the Antoine Thines blog).
That kind of products has a lot of success because of the phenomenon of obesity and fatty food mainly in the developed countries. The producers try to play with the overweight of the consumers by putting the aspect of no calories forward while the taste of their fitness products is not spoiled.
I’ve decided to present you that new brand of products by explaining the strategy of the producers, showing the different kind of products concerned and illustrating it with interesting ads.
The blog will be actualised at least weekly and I’ll respond to all the comments you will post.
I hope you’ll enjoy my blog and it will be a place of discussion and exchange, so don’t hesitate and send your comments!
March 1, 2007 at 5:26 pm
I came across an article about Coke Zero in The Times. It seems the UK launch was not a success.
http://business.timesonline.co.uk/tol/business/article620595.ece